We're not here just to make you look pretty.

We're here to make you money.


Our Process

Marketing is not rocket science, but there is a formula to follow. And this formula starts with asking a few key questions:

Who is your target customer?

What is your point of difference?

Where should the brand be positioned?

Why do the customers need your brand?

What is your desired outcome?

We help you answer these questions and put it all into our process:

Design a strategy with your team.

We study your business, learn your targets & brand goals.

Analyze current market trends & find your fit.

Execute the strategy & plan.

 Ensure all efforts point back to sales & brand targets.


Our Services

Digital Marketing &

Social Media Management

  • Strategy Development

  • Content Creation

  • Copywriting

  • Scheduling & Posting

  • Ads & Campaign Management


  • Content Strategy

  • Editing

  • Graphics & Cover Art

  • Hosting

  • Distribution Strategy

Blogs & Newsletters

  • Frameworks

  • Content

  • Blog Writing

  • Template Designs

  • Distribution

Graphic Design

  • Social Media Templates

  • Photo Editing

  • Illustration

  • Infographics & Diagrams

  • Website Design

Video Production

  • Storyboards & Frameworks

  • Filming

  • Art Direction

  • Interviews & Voice-Overs

  • Animation & Motion Graphics

  • Editing & Sound Design

Event Management & Coordination

  • Conceptualizing

  • Planning

  • Vendor Management

  • Logistics

  • Marketing & Publicity

  • Event-day Operations

Our Team

Jayden Lewis

19 Years Experience

Sales & Marketing

Into the workforce at a young age in Australia, Jayden quickly climbed the ranks in key fashion retail chains to earn his spot in Management. Since then he has worked for brands such as Cotton On and adidas throughout South East Asia until founding Fundamental Consultancy in 2015. 

Indhuja Ravindran

12 Years Experience

Marketing & Events

With unparalleled experience in multinational and local companies such as Glaxo Smith Kline and Marcus Evans, Indhuja has led teams and taken on roles that cross function between PR, Marketing and Event management. Having fully honed her passion for people and brands, she now heads "Marketing and Operations" for Fundamental Consultancy.  

Ranessa Theyakaraja

11 Years Experience

Content Marketing

Ranessa has mastered the ability to put herself in the shoes of the audience to truly understand audience’ needs. She uses content strategies she has adopted over the years to better convey your brand’s story. You can find her work in various mediums and industries: Her World MY, Boost App, Gleneagles Hospital KL, Grab MY, Gamuda Berhad & more.

Farouk Shaharudin

8 Years Experience


Farouk has experience working with a variety of different types of clients. From running his own agency in Kuala Lumpur to working in Canada with the International Tulip Festival and the Ottawa Champions Professional Baseball Club, he understands the needs and challenges of the industry.

Muhammad Elfyzam

3 Years Experience

Film & Broadcasting

Elfyzam has been involved in multiple projects since graduating with a Film & Broadcasting diploma. With an eye for detail, he has directed, filmed & edited videos for clients ranging from fashion conceptual, documentaries, corporate, events, weddings and music videos.You can find some of his work for CLEO MY, Axiata, Boost App, Tealive,  British ITV, Gamuda Berhad & more. 


Our Clients


Let's talk.

How can we help your business today?

Malaysia: +6011 2311 3926

© 2020 Fundamental Consultancy