top of page


We're not here just to make you look pretty.

We're here to make you money.


Our Process

Marketing is not rocket science, but there is a formula to follow. And this formula starts with asking a few key questions:

Who is your target customer?

What is your point of difference?

Where should the brand be positioned?

Why do the customers need your brand?

What is your desired outcome?

We help you answer these questions and put it all into our process:

Design a strategy with your team.

We study your business, learn your targets & brand goals.

Analyze current market trends & find your fit.

Execute the strategy & plan.

 Ensure all efforts point back to sales & brand targets.


Our Services


Digital Marketing &

Social Media Management

  • Strategy Development

  • Content Creation

  • Copywriting

  • Scheduling & Posting

  • Ads & Campaign Management



  • Content Strategy

  • Editing

  • Graphics & Cover Art

  • Hosting

  • Distribution Strategy


Blogs & Newsletters

  • Frameworks

  • Content

  • Blog Writing

  • Template Designs

  • Distribution


Graphic Design

  • Social Media Templates

  • Photo Editing

  • Illustration

  • Infographics & Diagrams

  • Website Design


Video Production

  • Storyboards & Frameworks

  • Filming

  • Art Direction

  • Interviews & Voice-Overs

  • Animation & Motion Graphics

  • Editing & Sound Design


Event Management & Coordination

  • Conceptualizing

  • Planning

  • Vendor Management

  • Logistics

  • Marketing & Publicity

  • Event-day Operations

Our Team


Jayden Lewis

20 Years Experience

Sales & Marketing

Into the workforce at a young age in Australia, Jayden quickly climbed the ranks in key fashion retail chains to earn his spot in Management. Since then he has worked for brands such as Cotton On and adidas throughout South East Asia until founding Fundamental Consultancy in 2015. 


Indhuja Ravindran

13 Years Experience

Marketing & Events

With unparalleled experience in multinational and local companies such as Glaxo Smith Kline and Marcus Evans, Indhuja has led teams and taken on roles that cross function between PR, Marketing and Event management. Having fully honed her passion for people and brands, she now heads "Marketing and Operations" for Fundamental Consultancy.  

Shaharudin FamGrad-7.jpg

Farouk Shaharudin

9 Years Experience


Farouk has experience working with a variety of different types of clients. From running his own agency in Kuala Lumpur to working in Canada with the International Tulip Festival and the Ottawa Champions Professional Baseball Club, he understands the needs and challenges of the industry.


Koay E-vienne

4 Years Experience

Content Marketing

As a psychology & marketing graduate, E-vienne is a content strategist that enjoys the craft of putting herself in the shoes of others. By honing her skill to view entities through a creative marketing lens, her strategies and copywriting abilities are made to help businesses get their message across to the people who need to hear it most.


Muhammad Elfyzam

4 Years Experience

Film & Broadcasting

Elfyzam has been involved in multiple projects since graduating with a Film & Broadcasting diploma. With an eye for detail, he has directed, filmed & edited videos for clients ranging from fashion, documentaries, corporate, events, weddings and music videos.You can find some of his work for CLEO MY, Axiata, Boost App, Tealive,  British ITV, Gamuda Berhad & more. 

Formal Picture.jpg

‘Eve’ Teo Swee Ee

4 Years Experience

Film & Broadcasting

Equipped with a diploma in Film & Broadcasting, Eve is a skilful creative whose talents and experience range well beyond her age. Having produced admirable work for both corporate and creative entities, Eve is constantly making art that pushes boundaries, eager to bring your visions to life. Some of her best work can be found on Pestle & Mortar, Maxis, Jameson, Honda, Royal Selangor, Universal Malaysia, and more.


Aqilah Rahim

4 Years Experience

Content Strategy

Aqilah bridges the gap between brand and consumer. With experience in event management and communications, her approach is to create a strong message so that the content speaks for itself. She has worked with various start-ups and personalities, and her previous work in public relations allows her to thoroughly understands clients' needs.


Our Clients

FJ Benjamin Holdings Limited.png
LOKA Phosphate Black-01.png

Let's talk.

How can we help your business today?

bottom of page